- Natural raw material and colours: The toys are made conventionally using the most of the natural raw material.
- Handmade by local craftsmen: These toys are the outcome of backbreaking work and skill of our craftsmen.
- Safe for all age groups: The toys are plastic free and coloured with natural dyes derived from vegetables and plants.
- History: Each craft has a unique ancient tale. You are made aware of this history through each toy on the portal.
- Made in India: Toys made in Indian soil by Indian craftsmen with all their inner love would definitely contribute in gaining momentum to Indian economy.
- Art and culture: These toys are the reflection of Indian culture, languages and rich heritage. They would remind us of our childhood days and maintain our bond with the soil here.
- Eternal lifestyle: It can be a step ahead towards an eternal lifestyle which might help many of us to sustain our identity.
- Stimulating employment: It is a helping hand for numerous ingenious local craftsmen
